Communication In Business case study Essay Example | Topics and Well Written Essays - 1000 words

Communication In Business case study - Essay Example The Indian subcontinent consists of nations which are demographically very different from the Oceanic countries – cities have the dense population, it is quite common to families to live together thus coining the word ‘joint families’, and feel at unease while calling their bosses by the first names. Communication is varied during different stages of the relationship. The first stage is the initiation phase wherein verbal and written communication in form of telephonic and online interaction precedes face to face interactions. It is here that it will be found necessary to dig a little into the history of India, as cultural implications play a major role in deciding the mode organization communication being followed in a particular nation (Roberts and Tuleja 2008, 474). The nation was, practically two centuries, a colony of the erstwhile British empire. Thus English customs may be found rooted in the manner of communications. Over time, however, local mannerisms have mingled with these habits to produce a different set of rules altogether. Meeting etiquette requires a handshake when one conducts business in India. Indians, on the other hand, use a traditional variant of greeting – The Namaste. This gesture consists of bringing the palms of the two hands together at chest level along with the utterance of the word ‘Namaste’ with a slight bow of the head. It has been noted, however, that people from outside the subcontinent often use this gesture beyond necessity – it must be remembered that India still suffers from a caste-based segregation in its societal structure. It will thus be judicious to decide beforehand to decide of the necessity of such a gesture.

Internet addiction Essay Example for Free

Internet addiction Essay Addiction pertains to a behavioral issue that is mainly characterized by an urge to consume a particular item or perform a specific activity repeatedly (Pies, 2009). Addiction is different from abuse, which is technically a less serious version of this behavioral problem. The act of repeatedly performing an action or consuming a specific substance is mainly influenced by external and internal factors. Addiction is largely influenced by the physiological and psychological effect that an individual achieves when he performs a specific action or consumes a particular item. It is also possible for social factors to affect an individual to repeatedly perform a specific action. The Internet is one of the latest networks that links people to the rest of the world by enabling them to communicate and gather information at the fastest and most efficient way to date (Collier, 2009). The accessibility of the Internet in almost every place in the community has resulted in its integration into various settings, including business offices, academic institutions and homes. Aside from communication and the transfer of data from one computer user to another, the Internet currently serves as the prime source for entertainment to the public. It is now possible to download music, videos and even literature with such ease and precision. Alongside the availability of this helpful technology, there are also a number of negative effects that are associated with Internet use. The human psyche has been influenced by the Internet, which in turn has resulted in an addiction that is similar to the repeated actions involved in drug or alcohol use. This consequence has affected not only the addicted individual himself, but also his immediate family and co-workers. To date, there is no official term that could be employed to designate this particular addiction to the Internet (Zboralski et al. , 2009). However, it is quite easy to describe the activities of this behavioral issue based on the actions of an individual, including the need to check certain websites continuously and spending an extended period of time in front of the computer. In addition, Internet addiction could also involve frequent and continuous participation in online games, email, chat or messenger sessions. Controversy regarding the actual designation of Internet addiction is currently under the scrutiny of psychologists and other analysts. According to Pies (2009), the psychological manifestations associated with Internet addiction are similar to the other types of addiction, including that of drug and alcohol dependency. However, the physiological relationship of Internet addiction to the human body still needs to be further examined. Pies (2009) suggested that there must be an underlying medical condition that pushes an individual to repeatedly use the Internet, yet this still has to be identified. It is still thus premature to call Internet addiction as a disease, with the current insufficient amount of information that has been gathered on these occurrences. In an attempt to determine the extent of Internet addiction in the general society, a number of investigators have attempted to examine the frequency of Internet use in relation to the purpose of its use. In a study conducted by Zboralski et al. 2009) among school-age children, it was observed that 25% of the study population was strongly dependent to the Internet, including primary school children. Another interesting observation is that children who did not have siblings or children who were experiencing family problems were more likely to be addicted to Internet use. It is also alarming to find out that Internet-dependent children showed a greater susceptibility to enact aggressive behavior, as well as succumb to anxiety and depression. Deprivation of Internet use among addicts also results in withdrawal symptoms, as well as the development of an anxious stance. There are also cases wherein Internet addicts experience nausea and sweating when they engage in excessive use of the Internet, otherwise called computer binges (Collier, 2009). It is also observed that some Internet addicts undergo hyperarousal during interaction on the Internet. Unfortunately, there is no mention of other physiological responses to these reports, such as changes in the blood pressure or the heart rate of any study participants. It is thus recommended that for the time being, anecdotal, case and clinical reports be compiled for future reference and review.

Comparing Defoes Moll Flanders and Aphra Behns Oroonoko :: Comparison Compare Contrast Essays

Credibility and Realism in Daniel Defoe's Moll Flanders and Aphra Behn's Oroonoko  Ã‚     Ã‚  Ã‚   In the Dictionary of Literary Terms, Harry Shaw states, "In effective narrative literature, fictional persons, through characterization, become so credible that they exist for the reader as real people." (1) Looking at Daniel Defoe's Moll Flanders (2) and Aphra Behn's Oroonoko (3) the reader will find it difficult to make this definition conform to Moll and Behn's narrator. This doesn't mean that Defoe's and Behn's work is 'ineffective', but there is indeed a difficulty: it is the claim of truth. Defoe in his preface states, "The Author is here suppos'd to be writing her own History." (Moll Flanders, p. 1) and Behn claims, "I was myself an eye-witness to a great part, of what you will find here set down, and what I could not be witness of, I received from the mouth of the chief actor in this history, the hero himself, (...)" (Oroonoko, 75) Although both authors claim their stories are true, and thereby that their characters are realistic, there seems to be a gap between the authors' claims and the "reality" of the characterization. This question is closely connected to the fact that both novels belong to the earliest English novels. There was no fixed tradition that the authors worked in; instead the novel was in the process of being established. The question arises whether the two works lack a certain roundness in their narrators. The main characteristic of the new literary form of the novel according to Ian Watt is "truth to individual experience" (4) and its new shape is created by a focus on the individual character. He is presented in a specific definition of time and space. The second section of this paper will show how far this is realized in both of the novels. In the third section I want to analyze the characters' individualism in connection with the claim to truth and their complexity in description. 2 Realism Watt argues that the characters in a novel owe their individuality to the realistic presentation. "Realism" is expressed by a rejection of traditional plots, by particularity, emphasis on the personality of the character, a consciousness of duration of time and space and its expression in style. 2.1 Rejection of traditional plots Watt states that, "Previous literary forms had reflected the general tendency of their cultures to make conformity to traditional practice the major test of truth: .

Case study Nivea Essay

NIVEA FOR MEN wanted to increase its share of the UK male skincare market. This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008. This was part of its overall plan to develop the range in the UK. It shows how the company developed a marketing plan for the relaunch and organised its marketing activities to achieve its aims and objectives. The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives. What is a marketing plan? A business needs to set its overall direction for the company through a business plan. This plan sets out how the company is to achieve its aims. The aims and objectives of a business inform and shape its business plan. A vital part of the overall business plan is the marketing plan. The relationship between the two plans is shown in the diagram. 105 32184_NIVEA:NIVEA STUDY V6 23/6/09 15:25 Page 2 Marketing involves identifying, anticipating and satisfying customer needs. A marketing plan takes the stated aims and objectives and then puts in place a series of marketing activities to ensure those objectives are achieved. Marketing plans can cover any time period, but normally set out activities for the next one to five years at either a business or brand level. www.thetimes100.co.uk GLOSSARY Brand: A name, symbol or design used to identify a specific product and to differentiate it from its competitors. SWOT analysis: Identification and evaluation of the strengths and weaknesses inside a firm and the opportunities and threats in its external environment. Return on investment: The return on the funds invested in the business. Profits: money that is earned in trade or business, after paying the costs of producing and selling goods and services. The main sections of the plan cover: †¢ SWOT and competitive analysis – to assess where the business or brand is currently and what competitors are doing †¢ objectives – what the plan needs to achieve †¢ the marketing strategy – how the objectives will be achieved †¢ sales forecast – by how much sales are likely to increase †¢ budget – how much the marketing activities will cost and how the plan will be financed †¢ evaluation – how outcomes will be monitored and measured. There is no set model for a marketing plan. The structure of the plan – and the amount of detail – will depend on the size of the brand, the timescale involved and how the market and economy is behaving. However, NIVEA’s marketing plan for the relaunch of NIVEA FOR MEN follows closely the outline described here. Assessing the market The first step in devising a marketing plan is to conduct an evaluation of the business, its brands and products. This should include an assessment of the brand’s position and the state of the market. NIVEA FOR MEN needs to know what its male customers want and what competitor products exist. As well as targeting the male consumer, women are also an important target market for NIVEA FOR MEN. This is because women often buy male grooming products for their partners as well as helping them choose which products to buy. NIVEA FOR MEN used a SWOT analysis to help it assess the market. This takes a detailed look at the internal strengths and weaknesses of the business, as well as external opportunities and threats in the marketplace. NIVEA FOR MEN identified several strengths †¢ NIVEA FOR MEN was the UK market leading male facial skincare brand* which gave it strong brand recognition. †¢ The company had a sound financial base, so it had the resources to put together a strong marketing campaign. †¢ It also had staff with relevant skills – researchers with the scientific skills to develop products that men want and marketing staff with the skills to help promote these products effectively. As the leading male facial brand, NIVEA FOR MEN needed also to be aware of any weaknesses †¢ Was the product range still relevant for the target audience? †¢ Did it have the right sales and distribution outlets? †¢ Was its market research up-to-date? S WO T One clear opportunity was that the market was growing However, as the market for male skincare products grows, there are threats †¢ NIVEA FOR MEN had seen an increase in the sales of male skincare products and it wanted a greater share of this market. †¢ The company wanted to take advantage of changing social attitudes. Men were becoming more open, or certainly less resistant, to facial skincare products. †¢ Consumers were becoming more knowledgeable and price conscious. They often expect sales promotions such as discounts and offers. †¢ The risk of competitors entering the market. NIVEA FOR MEN needed to differentiate its products in order to ensure that, in an increasingly competitive market, its marketing activity gave positive return on investment in terms of sales and profits. * NIVEA FOR MEN the UK’s leading male skincare brand (IRI Data to 27th Dec 2008). Page 3 Setting objectives A successful marketing plan relies on setting clear and relevant objectives. These must relate directly to the business’ overall aims and objectives. In other words, the marketing plan must fit with the overall company strategy that is set out in the business plan. Beiersdorf states its goal as ‘†¦to increase our market share through qualitative growth. At the same time we want to further improve our sound earnings performance so that we can fulï ¬ l our consumers’ wishes and needs with innovations today and in the future. This will give us a strong position within the global competitive environment.’ The marketing team set SMART objectives for the NIVEA FOR MEN relaunch. These are Specific, Measurable, Achievable, Realistic (given the available resources) and Time constrained (to be achieved by a given date). The marketing team used research data to forecast market trends over the next three-to-five years. This helped them set specific targets for increasing sales, growing market share and improving its brand image. Beiersdorf wanted to increase its UK market share for NIVEA FOR MEN, but also wanted greater market penetration for male skincare products. In other words, it wanted not just a greater share of the existing market; it wanted to expand that market. It wanted more men buying skincare products. One key aim was to move men from just considering skincare products to making actual purchases. It also aimed to sell more male skincare products to women. Research had indicated that women were often the initial purchaser of skincare products for men. NIVEA FOR MEN used this key fact as a way to increase opportunities for sales. Another objective was to develop the NIVEA FOR MEN brand image. The NIVEA brand has always stood for good quality products that are reliable, user-friendly and good value for money. The brand’s core values are security, trust, closeness and credibility. These values would be strengthened and expanded on with the re-launch, to get more men and women to think of NIVEA as first choice for skincare. www.thetimes100.co.uk GLOSSARY SMART objectives: Framework for constructing objectives in a way that meets a business aim. Marketing strategies: Longterm plans designed to enable an organisation to identify and meet the wants and needs of its customers. Promotion: Making products and services better known through a range of activities. Marketing strategies The NIVEA FOR MEN team devised marketing strategies to deliver its objectives. These strategies set out how the objectives would be achieved within the designated budget set by the management team. Two strategies: This focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. It is a major reason why in the UK the brand is still the market leader in the male facial skincare market*. Another cornerstone of the UK marketing strategy for the re-launch was promotion. NIVEA sought to build on and develop the approach it had used in the past. In the 1980s, advertising in men’s style and fashion magazines along with product sampling was a major promotional tool. In the 1990s, the company used radio, television and press advertising together with sampling. Since 2000, there has been a greater emphasis on consumer needs and an increasing use of experiential activities in the promotional mix. Experiential marketing is about engaging consumers through two-way communications that bring brand personalities to life and add value to the target audience. This helps build an emotional connection between the brand and the consumers. * NIVEA FOR MEN the UK’s leading male skincare brand (IRI Data to 27th Dec 2008). 107 32184_NIVEA:NIVEA STUDY V6 23/6/09 www.thetimes100.co.uk GLOSSARY Above-the-line promotions: Direct expenditure on advertising, such as for a TV commercial. Below-the-line promotions: Indirect expenditure on promotion, such as through free gifts, PR or competitions. Brand affinity: How well customers identify with the brand. Evaluation: A systematic process that seeks to determine the worth, value or meaning of something. Key performance indicators: Financial and non-financial measures to monitor performance across a range of activities within a function, department or role. 15:25 Page 4 It is important to get the promotional balance right. NIVEA FOR MEN promoted the new launches of its products through a mixture of above-the-line and below-the-line promotion. The use of sport was a key element here. NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Powerleague to build positive relationships with men. This helped create stronger brand affinity for NIVEA FOR MEN among men. It also allowed the brand to build and maintain a consistent dialogue with men, which helps to drive sales. Above-the-line promotion included television and cinema adverts, which reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skincare. The brand also benefited from press advertorials in popular men’s magazines, making the daily usage of their products more acceptable. Promotions were used to attract new customers. For example, the distribution of free samples encouraged trial of NIVEA FOR MEN products which drove purchase. These promotions have helped build up brand awareness and consumer familiarity which reinforce the NIVEA FOR MEN brand presence. There is a dedicated NIVEA FOR MEN website to support its products and provide information to educate men on their skincare needs. To enhance the brand a tool called a ‘Configurator’ was created on the website to help customers specify their skin type and find the product that best suits their needs. Conclusion – evaluating the plan The Times Newspaper Limited and  ©MBA Publishing Ltd 2009. Whilst every effort has been made to ensure accuracy of information, neither the publisher nor the client can be held responsible for errors of omission or commission. The marketing plan is a cycle that begins and ends with evaluation. The final stage in the marketing plan is to measure the outcomes of the marketing activities against the original objectives and targets. Continuous evaluation helps the marketing team to focus on modifying or introducing new activities to achieve objectives. 108 NIVEA FOR MEN adopted a range of key performance indicators to assess the success of the NIVEA FOR MEN re-launch in the UK. It looked at: †¢ market share – Did the re-launch accelerate this growth and help achieve its market share objectives? NIVEA FOR MEN is market leader in many countries and is consistently gaining additional market share. †¢ overall sales – Was this in line with objectives? Internationally, NIVEA FOR MEN skincare products grew by almost 20%. Its sales in the UK market at retail in 2008 were nearly  £30 million and in line with expectations. †¢ brand image ratings – NIVEA FOR MEN was the Best Skincare Range winner in the FHM Grooming Award 2008 for the fifth year running. This award was voted for by consumers. It illustrates that NIVEA FOR MEN has an extremely positive brand image with consumers compared to other brands. †¢ product innovation – In response to consumer feedback and following extensive product innovation and development, the NIVEA FOR MEN range has been expanded and the existing formulations improved. These results show that, in the UK, the NIVEA FOR MEN re-launch met its overall targets, which was a significant achievement, considering the difficult economic climate. The marketing plan for the re-launch used past performance and forecast data to create a new marketing strategy. This built on the brand and company’s strengths to take advantage of the increasing change of male attitudes to using skincare products. Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA FOR MEN. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN products. 3. Using the case study, put together a SWOT analysis of NIVEA’s position just before the relaunch of NIVEA FOR MEN. www.niveaformen.co.uk 4. Discuss how effective you think the marketing plan for NIVEA FOR MEN has been.

Storm Born Chapter Twenty

I became merely mortal the next morning, the last lingering memories of magic recalled only in theory, not in feeling. I wanted to try to explain the dream-memory to Kiyo, how I'd at last recalled what happened between Storm King and me before Roland killed him. But I didn't know how to explain it. I barely understood magic at all and found recapturing that terrifying yet glorious feeling nearly impossible. Besides, I had other things to worry about today. It was Beltane Eve. I found myself busy almost from the crack of dawn. Beltane – or May Day – ushers in the return of life to the year; many western European cultures consider it a peak day for fertility and conception. Apparently many Otherworldly creatures do too. Like Halloween – or Samhain – the gates between the worlds open, facilitating passage between humans and the Otherworldly alike. Midnight on May 1 was the ultimate opening, but the passages steadily increased throughout the day on April 30. Since my presence at Dorian's party tonight was common knowledge, many must have decided to get in their chance before I left the human world. Fortunately, most of these same gentry and assorted creatures were those who could not have passed through under normal circumstances. This meant they were considerably weaker and hence easier to banish or destroy. Unfortunately, when they came in a steady stream, they also became a huge and exhausting annoyance. I got home around dinnertime, not long before I was supposed to show up in the Otherworld. Hastily, I shed my sweaty clothes and took the world's fastest shower. Afterward, I managed a makeup job rivaling the last one, but it cost me time. With minutes ticking away, I threw on the dress Lara had procured and ran a quick brush through my damp hair. There was nothing else to be done with it. I threw a little mousse into it to avoid frizz, and then I was off to the desert. Dorian had wisely put my Slinky anchor in a more secure place than a flimsy table. I appeared in a small chamber where a servant had awaited my arrival. He gave me a polite bow and then took me straight to Dorian's room. Inside it, I found pandemonium. Male and female servants ran in and out, doing God only knew what. Dorian stood in front of a giant mirror, checking himself out in an azure blue robe. A stout man hovered nearby with about a dozen other robes weighing down his arm. It was the same man, I realized, whose place I'd taken in croquet. â€Å"Eugenie Markham,† announced my escort. Dorian gave me half a glance. â€Å"Lady Markham, so nice to – sweet gods. She's wearing beige.† I looked down. Lara had found me a clingy silk dress in a shade she termed â€Å"champagne†: a warm ivory tinged with gold. I wouldn't have thought the color worked for me, but she apparently knew me better than I did. The strapless bodice was gathered and decorated with a bit of iridescent beading meant to imitate buttons down the middle. From the waist down, the skirt cascaded in smooth, shining folds. It fit snugly against my silhouette, flaring slightly only when it hit my ankles. â€Å"It's ‘champagne,'† I corrected. â€Å"And what's wrong with it?† â€Å"Nothing. It's lovely.† He turned back frantically to his valet. â€Å"It's not going to match any of these, Muran. What else do we have?† Muran bit his lip. â€Å"There's the green velvet, your majesty. Its trim has that shade in it. Paired with an ivory shirt, it would look quite stunning.† Dorian made a face. â€Å"Silk or satin would be better. Grab it anyway, and see if there's anything else we're missing. Oh, and send someone to do Lady Markham's hair.† â€Å"What's wrong with my hair?† â€Å"Nothing, were you sprawled in my bed after a night of passion.† A young woman hurried forward, and he jerked his head in my direction. â€Å"See to her, Nia.† Nia, a tiny thing with olive skin, curtsied to me and led me to the parlor where Dorian and I had first chatted. I couldn't see what she did, but her fingers worked as deftly and intricately in my hair as Dorian did when tying the cords around me. I'd only once had my hair done by a stylist, and it had been for a wedding in which a cruel friend had required me to wear orange taffeta. The event still woke me with nightmares. A slight tingle occasionally brushed my skin as Nia worked, and I realized she used magic in the styling. I supposed it was handier than a curling iron, but geez. What a disappointment to discover you had the magical equivalent of cosmetology when other gentry got healing and the ability to tear buildings apart. â€Å"There you are, my lady.† She took me to a mirror, nervously assessing my reaction. Scattered braids ran toward the back of my head where the rest of my hair had been gathered up into a high ponytail. She'd smoothed and curled most of that hanging hair, but a few tiny braids hung in it here and there. Long, smooth locks framed my face, curled slightly at their ends. Violets and dark ivory sweetheart roses adorned some of the braids. â€Å"Wow,† I said. Nia wrung her hands. â€Å"My lady likes?† â€Å"Very much.† She beamed. With her petite frame and smooth face, she looked about sixteen but could probably actually boast a century. â€Å"I didn't know how humans wore it.† I smiled and gave her arm a small pat. â€Å"It's wonderful.† She looked ready to swoon with joy, and I recalled how eagerly Dorian's staff always jumped to obey his commands. Was I inspiring that kind of loyalty? Or fear? Dorian swept into the room then, resplendent in a forest green robe made of silk. The edging contained an intricate pattern of ivory, russet, and gold, set off by the black slacks and ivory shirt underneath. â€Å"Much better,† he said, taking my hand. â€Å"Come, we're late.† Muran and a few others followed as we headed for the throne room. Dorian didn't actually run, but an urgency underscored his movement. â€Å"Why the rush?† I asked. â€Å"Don't they wait on your every pleasure?† â€Å"Certainly. But I have to be in there before the other monarchs arrive, or we'll create a complication of etiquette. Everyone will bow when we enter, but the other monarchs don't have to. If they're in there before me, it'll be awkward.† â€Å"What do you mean by ‘bow'? Does that mean – â€Å" A herald hurled open the double doors and announced in a booming voice: â€Å"His royal majesty, King Dorian of the House of Arkady, caller of Earth, protector of the Oak Land, blessed of the gods.† â€Å"Whoa,† I breathed. Dorian squeezed my hand. † – with Eugenie Markham, called Odile Dark Swan, daughter of Tirigan the Storm King.† I didn't think I'd ever get used to being titled, but my astonishment over that faded compared to what happened next. Everyone in the room turned toward us and fell to their knees, heads bowed. Dead silence followed. Slowly, almost in a glide step, we walked down the center aisle, and I tried to look straight ahead and not at the sea of obeisance. Civilizations rose and fell in the time it took us to reach the throne. When we did, Dorian turned us around to face the assembly and made a small, nondescript gesture. I don't know how the others saw it with their heads so low, but they all rose and the drone of life and music promptly returned. People moved again, mingling and laughing. Servants scurried to and fro with drinks and trays. It could have been any human party, save for the occasional troll and wraith sipping wine. The men dressed in variations of the Renaissance look Dorian seemed to favor, but the women's gowns ran the gamut of bell sleeves and velvet to Grecian wraps and gauze. â€Å"And now, my dear, we must part ways.† I jerked my gaze away from the assembled throng. â€Å"What are you talking about?† He waved his hand. â€Å"These are the greatest nobles in my kingdom, not to mention the other kingdoms. I must mingle, listen to their simpering, act like I care. You know how it is.† Panic seized me as I looked back at all those gentry faces. â€Å"Why can't I go with you? I mean, we coordinate and everything.† â€Å"Because if I keep you on my arm all night, I'll look possessive and insecure. Leaving you on your own shows I have absolute confidence that you'll leave with me tonight, regardless of other solicitations.† â€Å"Oh, my God†¦I'm going to be hit on all night.† He laughed. â€Å"Don't worry, that's all they'll do – unless you wish otherwise. Anyone who touches you against your will would incur the wrath of my entire guard, not to mention most of the guests. It would be a shocking insult.† â€Å"And yet I could apparently go off with anyone if I wanted to.† â€Å"Of course. You're free to choose as you like.† â€Å"Wouldn't that be an insult to your manhood or something?† â€Å"A bit. But then I'd just take five or so women to my bed and redeem myself fairly quickly.† â€Å"Whoa. I feel like I'll be holding you back.† â€Å"Don't worry. I'll recover once you're gone tomorrow.† I swallowed and looked around, the jokes unable to allay my anxiety. â€Å"I don't even know anybody.† He turned me to him and gave me a soft kiss on the lips. I had to consciously work to keep my body relaxed. It was still a shock each time he did that. â€Å"You'll just have to meet them, then,† he said. He strolled off toward the first group of people he saw, and I heard a flurry of exuberant greetings at his approach. Feeling stupid and awkward, I wondered where I should go and whom I should talk to. I didn't really do big parties. Too much of my time was spent in solitude to really know how to interact in a group like this. That wasn't even taking into account that these were all Otherworldly residents. Two of my deepest phobias combined into one long evening. â€Å"Wine?† asked a servant who had suddenly appeared at my side. â€Å"Yes, please.† I seized one of the goblets from her proffered tray and took a hasty gulp of a sweet, fruity red. Picking a direction at random, I took five steps and was immediately intercepted by a tall gentry in scarlet velvet. He had black hair and a neatly trimmed beard. â€Å"Lady Markham,† he oozed, taking my free hand and kissing it. â€Å"It's a pleasure to meet you at last. I am Marcus, lord of Danzia in the Rowan Land.† â€Å"Hi,† I said, knowing I would never again remember his name once he left. He kept holding my hand and let his eyes run over me from head to toe. I suddenly wished the dress wasn't so tight or the neckline so low. â€Å"I must say,† he murmured, â€Å"I'd heard reports of your beauty, but they are paltry things compared to the reality.† â€Å"Thanks.† I tried to take back my hand, but he held on to it. â€Å"My family's nobility extends all the way back to the migration to this world. We are renowned for our fierce warriors. Magic runs strong in our blood, usually calling to one of the elements. My own inclinations run toward control of the air.† As if to emphasize the point, I suddenly felt the slightest of breezes blow against my arms. â€Å"My heirs will inherit a vast estate. My house has always served in an advisory capacity to royalty. Even now, I am a close personal friend of Katrice, the Rowan Queen. She is a powerful ally.† I realized then he was laying out his pedigree for me, quickly and efficiently, much as a breeder might show off a prize dog's papers. I opened my mouth, ready to tell him I wasn't interested, but he just kept going. â€Å"Some men would fear having a warrior consort. They would seek to control you and seize the power for their own uses.† He inclined his head ever so suggestively toward where Dorian conversed with a tall, dark-skinned woman. â€Å"Not me. I would not use you to further my own ends. You would rule by my side as an equal, sharing in the guidance of our children.† Yikes. This wasn't even our first date. I managed to break my hand free of his. â€Å"Thank you, but this is all kind of sudden. It's been really great talking to you, though.† Anxiousness flooded his face. â€Å"But I haven't even told you about my famed reputation as a lover – â€Å" â€Å"I've got to be somewhere right now. Sorry.† I took two steps back, turned, and practically ran into another man. Beyond him, a few others attempted to linger inconspicuously. In fact this one, I realized, had simply been waiting for me to reject Marcus. He gave me a dazzling smile. â€Å"Lady Markham, it's a pleasure to meet you at last†¦.† I sort of lost track of time after that. I never got much farther than that spot and my wine remained forgotten and undrunk. Listening politely to each guy's sales pitch, I amused myself by considering just how much I could push the limits of the hospitality rule before getting in trouble with Dorian. Yet, no matter how annoying each guy got, I squashed my rebellious instincts and kept to good behavior. After a couple hours, I caught sight of Shaya, the black-haired woman who had captured me that first night. She walked alone through the room. Brushing off my current suitor, I broke free of the next contender and hurried over to her. â€Å"Hey, Shaya, how's it going?† She looked at me in astonishment, not surprising considering I hadn't spoken to her since my capture. Her gown was midnight blue velvet with a full skirt, tight sleeves, and a high collar. I didn't entirely understand her whole background, but apparently she was the younger daughter of some noble and had ended up in a military career as part of Dorian's guard. â€Å"Lady Markham,† she returned. Mild curiosity showed on her face. â€Å"What can I do for you?† â€Å"Oh, nothing. Just thought we'd†¦you know, talk.† One delicate eyebrow rose. She glanced over at the eager throng of men and turned back to me with a half-smile. â€Å"It seems like you have plenty of guests to talk to.† â€Å"Please,† I whispered. â€Å"I know we aren't friends, but just talk to me like we are. Just for a minute. I can't stand it. I need a break. I'm so tired of hearing about how big each guy's estate is†¦not to mention other things.† She laughed, the sound rich and sweet. Linking her arm through mine, she led me idly around, like we were indeed friends. â€Å"I've heard stories about the things you've faced down. And yet, in the end, it's a group of desperate nobles who undo you.† She allowed me a few minutes' solitude, and we talked about trivial things. As we did, I realized something: She was really funny. And intelligent. And†¦nice. I'd dismissed her upon our first meeting as a prissy gentry bitch, my attitude fueled partially by my capture and partially by the antagonism at dinner. But here she was, hanging out with me like any other person would, her comments both witty and astute. â€Å"I have to go. Rurik's looking for me,† she said at last, letting go of me. She smiled again, amused and compassionate. â€Å"Put up with them a little longer. They're nothing more than a nuisance.† I shook my head. â€Å"They're so blunt and straightforward. It's strange.† Kiyo and I had once mocked the pretenses in dating, but right now, a little less honesty had its appeal. â€Å"Then be blunt back. If you're too nice, they'll think they have a chance and will try another time. Most now consider you a high-ranking noble; arrogance is expected. They won't think you're rude.† I thanked her and watched her leave, just as a hand tapped my shoulder. I sighed. Time to face the wolves again. Or fox, as it turned out. â€Å"Hey,† I said. â€Å"Nice threads.† Kiyo stood before me in a beautifully tailored tux, its clean black and white lines standing out in sharp contrast beside the flowing colors of the other men. â€Å"I wore it for you. Figured you might like a change from velvet and silk. And as for you†¦Ã¢â‚¬  His smoky eyes did a quick assessment of me. â€Å"I've been hearing a lot of guys drool over your dress tonight.† â€Å"You've been here for a while? And didn't come talk to me?† He grinned. â€Å"You looked pretty busy.† â€Å"Well, stay with me now. Maybe they'll leave me alone if they think I'm occupied with someone.† We found a two-seated bench against a wall, padded with brocade-covered cushions. I sighed and leaned my head against his shoulder. He put an arm around me. â€Å"I wish I was out patrolling like I usually do tonight. Fighting spirits and whatnot isn't half as exhausting as this.† â€Å"And so Tucson goes undefended, eh?† â€Å"Roland's on it, much to my mother's dismay. I just hope I've drawn a lot of the action here instead of back there.† We sat quietly for a while, watching the party. It reminded me of the bar. Alone but not alone. Like any other party, people were getting more drunk as the night progressed. That unabashed sexual contact popped up more and more frequently, and a number of people danced wherever they found room. They moved in graceful strides, reminiscent of ballroom styles I knew. â€Å"I've been thinking†¦about last night.† I looked up at him. â€Å"Yeah. I've thought about that a few times myself.† â€Å"You were†¦I don't know. I've never seen you like that. Not that we've done it all that much, but†¦wow. You marked me up pretty good.† â€Å"Is that a bad thing?† He smiled. â€Å"No. I don't think so.† His fingers brushed my chin and tipped my face up. â€Å"But what was going on? How'd a nightmare bring that on?† I turned my face away. â€Å"It wasn't exactly a nightmare.† â€Å"What, then?† â€Å"Just a dream†¦or a memory. It was about my father. And magic.† â€Å"What happened?† â€Å"I†¦well, it's hard to explain.† â€Å"Eugenie – â€Å" I kept my demeanor light and playful. â€Å"Forget about it. For tonight at least, okay? It isn't the right time. We can talk later.† He hesitated, then nodded. I moved my face closer, and he brushed his lips against my forehead, down to my cheek. I closed my eyes and sighed, luxuriating as his lips moved delicately down the side of my neck. We turned toward each other, our mouths drawn by some unseen force. And as we kissed, I forgot all about the crazy propositions tonight. There was only this. Me and Kiyo. â€Å"No groping,† I warned, seeing his hand slyly move toward forbidden areas. â€Å"I don't care how many other people are doing it. Or how much attention we don't draw to it.† â€Å"Then let's go somewhere private,† he murmured, trailing kisses along my shoulder. â€Å"I can't. You know I have to leave with Dorian. Nothing's going to happen,† I added, seeing him open his mouth. â€Å"It's just for appearances. We can get together tomorrow.† He considered and nodded. â€Å"All right. But I'm giving you a good sendoff tonight.† He moved back, and we continued our kissing for a bit until a voice said, â€Å"The gods know I've seen some strange things in my life, but never did I expect to find a kitsune trying to make himself ruler over all of us.† We looked up in surprise. I hadn't expected another suitor while clearly busy with Kiyo. Aeson stood there.